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Week 2 of i-FAStTRAC 101 is all about Prospecting and Getting Listings

Posted by Key Yessaad on July 14, 2014 at 8:00 AM Comments comments (111)

This video Wrap Up Conversation was recorded Thursday July 10th, 2014 as we were finishing Week 1 of the i-FAStTRAC Real Estate Training Program, and we were happy to see so many engaged and focused Agents and Brokers pushing their Business to the next level. A Real Estate career is not an easy endeavor, but with the proper mindset, tools, systems, checklists, scripts, dialogs, and internet strategies, we have seen many agents flourish and thrive.

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The heart and soul of Week 2 is focused on Prospecting. Real Estate Prospecting is the cornerstone of a successful career. Real Estate Agents must have a Plan of Action that puts them in the middle of the action, namely Sellers looking to sell their Houses and Buyers looking to purchase Homes. Prospecting is the one Job Real Estate Agents must never take fro granted, but it must be effective and produce results.

 

We will also tackle the Spiders of the internet and how we can leverage them to our advantage for ranking, SEO, traffic, and lead Generation.

 

The 4 sessions of Week 2 will cover the following topics - please consult the course syllabus for more in-depth details:

 

Session #5: Prioritized/Proactive Prospecting: 'Daily Prospecting Funnel‘; Warm Canvassing; Script Building with Kevin (Monday July 21st)

Session #6: Prioritized/Proactive Prospecting: For Sale By Owners with Kevin (Tuesday July 22nd)

Session #7: Internet Spiders and Search Engine Optimization Concepts with Key (Wednesday July 23rd)

Session #8: Internet Marketing Bio and the Effective Channels Visibility with Key (Thursday July 24th)



 

For a complete Syllabus of the i-FAStTRAC Real Estate Training Course please visit:

http://www.liveinteractivetraining.com/i-fasttrac-course-details

pricing details: http://www.liveinteractivetraining.com/pricing

Update to 2015 Pricing Plans of the i-FAStTRAC Real Estate Training Program

Posted by Key Yessaad on July 11, 2014 at 9:50 AM Comments comments (0)

In this video, recorded July 10th 2014, Kevin and Key share some thoughts on our 2015 Pricing Schedule for the i-FAStTRAC Real Estate Training Program. Our 2-in-1 Program is unmatched in the industry and has been running successfully for the past 3 years as a collaborative effort. Kevin Ahearn has been training the FAStTRAC Program for more than 15 years. (Pricing Page)


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The Real Estate Training Institute offers the best Real Estate Training Program in the industry with the best pricing plans anywhere. Did you know that you can offer ongoing training to all your agents, live and interactive, for a flat fee of $249 per month? And there are no additional costs for Training Manuals or Membership to access the program. This price is for a 2-Year Agreement but it is not per agent - it is for all your agents, even the agents you add in the future.

 

 

You also get to have at your disposal two (2) very well known and seasoned trainers; Kevin Ahearn and Key Yessaad. The training sessions occur in your office through a Live Feed Monday through Thursday from 1pm to 4pm Eastern. We train on alternate weeks and the sessions are 'Live' and 'Interactive!' Your agents get a chance to ask questions, deepen their understanding, and learn about advanced topics like Web Services, Internet Marketing, Real Estate SEO, Direct Response Prospecting, Blogging, Prospecting, Lead Conversion, and more (see syllabus below.)

 

 

We also give your Real Estate Professionals access to a library of How-To Videos, currently more than 80, to watch from the comfort their personal business environment and have access to them 24/7, at no additional charge.

 

 

Feel free contact our office and ask any question, or request a Sneak-A-Peek and experience one session for Free!

 

 

Complete Syllabus of the i-FAStTRAC Real Estate Course please visit:

http://www.liveinteractivetraining.com/i-fasttrac-course-details

Your Trainers Video Chat about Week 2 of i-FAStTRAC 201 and what is to come

Posted by Key Yessaad on March 21, 2014 at 6:25 AM Comments comments (0)

Kevin and Key just finished Week 2 of training of i-FAStTRAC 201, The Advanced Real Estate Training Program, and recorded this Video Chat sharing their thoughts about the week that was and what to expect in Week 3 of the program.

 

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This past Monday and Tuesday Kevin focused the Agents on every aspect of the Real Estate Listing Presentation, from the Demonstration Phase to the Closing Phase. Kevin also instructed the participants on the importance of controlling the Pricing Strategy and how to secure ‘Marketable’ listings.

 

Key trained the agents and brokers Wednesday and Thursday on How to Carve a Local Real Estate Market and create Navigational Search Landing Pages in Real Estate Websites; then how to integrate through Direct Response Marketing Web Pages called Squeeze Pages, with Web Forms, QR Codes and combine them with Just Listed/Just Sold Postcards, Newsletters, and Direct Mail.

 

We will see you on Monday March 31st through Thursday April 3rd as we will cover the following topics: Power Pricing; Objection Handling Techniques; Professional Closing Techniques; Negotiation Tactics; Listings Blog Strategy; External Blog Techniques; Real Estate Social Media Postings; and Backlink Systems implementation.

 

from above graphic: “A Plan of Action that only resides in your mind is simply a wish or a desire; Commit your Plan of Action to Paper; Share it with your Broker/Manager; Get yourself a Success Partner; then Methodically and Deliberately implement your Plan; finally revise and tweak as you go along… #keyideas #livetrainingre”

 

Real Estate Training Online Course - The Live/Interactive i-FAStTRAC Program
The i-FAStTRAC Real Estate Training Program is the most advanced and comprehensive 3-month Program ever designed. The course is 24 Sessions divided into 6-Weeks of i-FAStTRAC 101 and 6-Weeks of i-FAStTRAC 201. Each Session is Live with three (3) hours of instructions from Real Estate Trainers Kevin Ahearn and Key Yessaad. Real Estate Participants are given Course Handouts, Assignments, Quizzes, Scripts, Mantras, and an ever growing Library of How-To Videos. (407) 331-5738

Are Red Time Activities Bad?

Posted by Kevin Ahearn on December 2, 2013 at 5:55 PM Comments comments (2)

Heck no! In fact, ‘Red Time’ Activities (Non-Real Estate Related Activities) are the agent’s ‘reward’ for properly managing ‘Green Time’, ‘Blue Time’ and ‘Yellow Time’ activities.

All non-real estate related use of our time is ‘Red Time’! Food shopping, dropping the kids off at school, exercise/ prayer/meditation, our day(s) off, our vacation, time with the family are all great examples of ‘Red Time.

In i-FAStTRAC® Training, I constantly remind agents that the first entry in their Weekly Planner each Sunday is their ‘Appointment With Themselves and Their Family’…their ‘Day(s) Off’! Color it red!

Keep this thought in mind: “We don’t live to work… we work so we can live better!”

If you fall in love with real estate the way I did over 30 years ago, it is easy to lose your perspective and get out of balance. It’s not healthy and it can get very expensive! Be careful! Make room for ‘Red Time’!

To maintain a healthy balance between your real estate life and your real life follow these two rules of thumb: First, when doing annual planning… plan around your ‘Red Time’… plan at least three (3) vacations per year. Second, when doing weekly planning… make your first entry each week… the appointment with yourself (your ‘Day(s)-Off’;)

Kevin Ahearn, www.liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/LiveInterActiv" target="_blank">https://twitter.com/LiveInterActiv  407-331-5738

 


 

What Does That Yellow Light On A Traffic Signal Stand For?

Posted by Kevin Ahearn on October 25, 2013 at 3:15 PM Comments comments (0)

The yellow light on a traffic signal stands the same thing that yellow in ‘Yellow Time’ in real estate stands for: BE CAREFUL…PROCEED WITH CAUTION!

 

‘Yellow Time’ activities in real estate are real estate-related activities that don’t necessarily make us money; or directly support a marketable listing we have or a qualified buyer we are working with or a transaction we are involved in.

 

Simply put: ‘Yellow Time’ activities are activities which are a part of every real estate agent’s work life! Working on one’s website; updating your database of referral contacts; office meetings; the monthly Association of Realtors’ Monthly Luncheon; even i-FAStTRAC® Training… are all good examples of ‘Yellow Time’ (Real Estate-Related Time) activities.

 

But…Be CAREFUL! Allowing ‘Yellow Time’ activities to dominate your day, or your week, can be very costly! These types of activities give us a false sense of security because they keep ‘in the game’…but not necessarily on the field of play!

 

Keep this thought in mind: Real estate is like a river…and the ‘River of Real Estate’ is always moving. Unfortunately, if you are on ‘The River’ but don’t have a clear understanding what daily and weekly activities are the most important, you will be moving along but not necessarily in the right direction! You will be busy but not making the kind of money you deserve to make because you are not controlling your time.

 

Be vigilant! A good rule of thumb is this: Never Trade-Down: never trade-in ‘Green Time’ (Money Time) or ‘Blue Time’ (Support Time) activities for more ‘Yellow Time’ activities. Always consider, however, Trading-Up… trading in ‘Yellow Time’ activities for more ‘Green’ and ‘Blue’ Time activities whenever possible.

 

Remember: As real estate agents…”We don’t get paid for the work we do…we only get paid for the results we produce.” ‘Yellow Time’ activities don’t produce ‘Results’…they are simply related to the business we are in.


 

https://plus.google.com/110481760558919591090?rel=author" target="_blank">Kevin Ahearn, www.liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">Twitter 407-331-5738

 



What Is 'Blue Time' In Real Estate?

Posted by Kevin Ahearn on September 28, 2013 at 12:20 AM Comments comments (1)

Any activity an agent undertakes that directly supports a marketable listing they have, a qualified buyer they are working with or a transaction-in-process in which they are involved can be considered a ‘Blue Time’ activity in real estate.

How important are ‘Blue Time’ activities? Second in importance behind ‘Green Time’ activities. But, be careful!

As you become more and more productive, your week which was once a sea of ‘Green’ can quickly turn to ‘Blue’. Your must learn how to control your legitimate ‘Blue Time’ activities to protect your income. Good awareness, habits, discipline and training, like i-FAStTRAC®, can help!

The best way to control ‘Blue Time’ activities is time-blocking!

When planning your day, and your week, try and schedule ‘Blue Time’ activities, also know as ‘Support Time’ activities, at the front-end, or the back-end, of the day whenever possible. This habit will free-up more of your ‘Real Estate Prime Time’ (9 A.M. – 7 P.M.) to concentrate on the ‘Green Time’ activities which make you a living.

Examples of ‘Blue Time’ activities include: writing an ad for your new listing, placing a lawn sign on a listing, creating a flyer for your upcoming Open House, doing a Competitive Market Analysis for an upcoming Marketing (Listing) Presentation; and follow-up calls to existing clients and customers.

All of these ‘Support Time’ activities are important because they are service-related. BUT…do not allow them to define your day or your week! If your don’t control ‘Blue Time’ activities it will cost you and you will see your productivity plateau very quickly.

Remember: Real estate is first and foremost a business of marketing, secondarily a business of selling and thirdly a business of servicing. Don’t allow your ‘service proposition’ to displace the other two!

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">#LiveTrainingRE or Google+: #LiveTrainingRE 407-331-5738

 

 

 

Session 1 of i-FAStTRAC 201 starts September 16th at 1pm Eastern

Posted by Key Yessaad on September 16, 2013 at 10:40 AM Comments comments (0)

The newly enhanced i-FAStTRAC 201 Real Estate Training Program starts Monday September 16th at 1pm Eastern. Kevin Ahearn and I, Key Yessaad, see Real Estate Training akin to coaching; this is why we believe in the interactive part of of the program. The i-FAStTRAC 201 Program is targeted to i-FAStTRAC 101 graduates, Mid-Level Producers, and Top Producers.

 

We cover topics dealing with Buyer Evaluation and Counseling; the Marketing (Listing) Presentation; Controlling the Pricing Strategy; Objection Handling; Closing and Negotiating Techniques; 'Inbound' Marketing Strategies; Direct Response Marketing; Video Marketing; Squeeze Pages; and the deepest Internet Placement Strategy offered to date.

 

For content details on every session view our Syllabus, and the Calendar for exact dates and times (Note: All times are Eastern Standard Time - please adjust accordingly.)

 

 

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Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

Green. THE Primary Color For Real Estate Agents!

Posted by Kevin Ahearn on September 13, 2013 at 9:45 PM Comments comments (0)

In my most recent blog, I introduced the four (4) kinds of time and colorized each. ‘Green Time’ for real estate agents is ‘Money Time’… the use of their time that earns them a living. As agents, we must always remind ourselves that we work on commission and ”We don’t get paid for the work we do… we only get paid for the results we produce!”

 

As I emphasize over and over in i-FAStTRAC® Training, the single most important ‘Green Time’ activity for an agent at any level of production is: Prioritized/Proactive Prospecting & Lead Generation. When done correctly and consistently, it ensures a steady-flow of ‘Green’.

 

Other examples of ‘Green Time’ activities include: showing properties to a highly motivated, financially qualified buyer; giving a well-sequenced marketing (listing) presentation to a highly motived seller; and securing & presenting offers from qualified buyers and presenting those offers to motivated sellers.

 

Keep this in mind: In the examples I have given, the italicized adjectives describing each activity are as important as the activity per se. If you find yourself, for example, showing property to an unmotivated prospective buyer that’s not ‘Green Time’…that’s a waste of time!

 

For agents to be consistently productive, at least 20%, and preferably closer to 40%, of their daily activities must be ‘Green Time’ activities. Plan your days and week around legitimate ‘Green Time’ activities!

Footnote! Attending a Closing is not ‘Green Time’…it’s ‘Collection Time’… you’ve already earned the green and are going to the Closing to collect it!

 

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?q=%23livetrainingre&src=hash&f=realtime" target="_blank">#LiveTrainingRE or Google+: #LiveTrainingRE 407-331-5738

 


 

The Role of Real Estate Websites in Marketing - A Question

Posted by Key Yessaad on September 10, 2013 at 12:10 AM Comments comments (0)

Ponder this Question: What is the role of Real Estate Websites in Marketing? It is a fundamental question very few brokers and agents ever bother to ask, let alone answer.

 

Today is session #9 of the i-FAStTRAC 101 Real Estate Training Program and I will delve deeply on this topic; I will also illuminate the various types of Web Solutions available to agents and to brokers. It is important to keep in mind that buying a Website or Web Service is easy; making it strategic and worth the effort requires a solid plan of action.

 

Kevin will tackle today techniques and scripts for working Expired Listings, as well as a plan of action to work them effectively. See you in class shortly!

 

 

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Key Yessaad (@zenkey), Real Estate Internet Trainer – Key is a Real Estate SEO Trainer and Internet Strategist focused on working with Real Estate Professionals and their Brokers to thrive using Internet Marketing. Key and Kevin Ahearn (@LiveInterActiv) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: #LiveTrainingRE or Google+: #LiveTrainingRE

The Different Kinds of Time

Posted by Kevin Ahearn on August 28, 2013 at 3:35 PM Comments comments (1)

Hi! This is Kevin. I had an interesting question last week during one of our Live/Interactive i-FAStTRAC Sessions on Time Management.

A real estate agent, fresh out of licensing school, who was participating in the session asked me to clarify by examples what I meant by: Green Time, Blue Time, Yellow Time and Red Time activities.

I was surprised by the question because I had just finished giving an example of each as I developed the topic. My first reaction was “Is this guy hard of hearing?” Then it hit me! Like so many agents I have trained over the last 30 years, he was so new to real estate he couldn’t visualize beyond my singular example what other activities might fall under each the four (4) kinds of time.

So I made a pact with myself coming out of that training session to devote my next four blogs to identifying and expounding on each of the four kinds of time and give multiple examples of each.

Stay tuned!

Kevin Ahearn, @liveinteractivetraining.com, Real Estate Trainer – Kevin is a Real Estate Trainer and Coach with over 35 years of experience, focused on working with Real Estate Professionals and their Brokers to increase their productivity through prospecting. Kevin and Key Yessaad (@LiveInteractiveTraining.com) started an intensive Real Estate Training Program in 2012 called i-FAStTRAC, with over 75 hours of course material, of which 60 hours are Live – they are interactive with point to point Live Video Feeds. The Program delves into the fundamentals of building your Real Estate Business, Prospecting, Lead Generation, and Internet Marketing with Advanced SEO Learning. Follow us on Twitter: https://twitter.com/search?mode=realtime&q=%23livetrainingre&src=hash" target="_blank">#LiveTrainingRE or Facebook: https://www.facebook.com/kevin.c.ahearn" target="_blank">Kevin C Ahearn 407-331-5738