Date | Time | Event |
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Tue. 2/2
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1:00 PM
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iF201 - Session #1: The Fundamentals of Internet Marketing in Real Estate
i-FAStTRAC 201 - Session #1: The Fundamentals of Internet Marketing in Real Estate
Traditional Marketing and Internet Marketing are not the same! It is this distinction between Outbound Marketing and internet based Inbound Marketing that defines our...
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Wed. 2/3
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1:00 PM
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i-FAStTRAC 201 - Session #2: Web Crawlers, Indexing, and the Role of Search Marketing
i-FAStTRAC 201 - Session #2: Web Crawlers, Indexing, and the Role of Search Marketing
The language of the Internet is HTML and Search Engines utilize Web Spiders, to Crawl, Index, and Rank Content Pages and Websites; How do they work? How can Real E...
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Thu. 2/4
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1:00 PM
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i-FASAtTRAC 201 Session #3: Internet Marketing Bio, Visibility, and Inbound Validation
i-FASAtTRAC 201 Session #3: Internet Marketing Bio, Visibility, and Inbound Validation
What is an Internet Marketing Bio and how do Real Estate Agents deploy one? Your Presence on the Internet needs to be multifaceted, scalable, multi-channeled, and...
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Sun. 2/14
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All day
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Valentines Day
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Tue. 2/16
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1:00 PM
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i-FAStTRAC 201- Session #4: Real Estate Web Platforms, Tools, and Web Marketing
i-FAStTRAC 201- Session #4: Real Estate Web Platforms, Tools, and Web Marketing
Real Estate Websites come in a variety of flavors and are not all geared to do the same thing; many Website Vendors offer excellent 'Hands-off' Websites; others focus on...
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Wed. 2/17
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1:00 PM
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i-FAStTRAC 201 - Session #5: Lead Management Systems and Successful Leads Conversion
i-FAStTRAC 201 - Session #5: Lead Management Systems and Successful Leads Conversion
There are various Lead Management Systems on the market; some are broker driven by Pay-per-Clicks and Google Adwords, others self-made and/or integrated within your...
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Thu. 2/18
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1:00 PM
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i-FAStTRAC 201 - Session #6: The Role of Email Marketing, Email Scripts, and Success Habits
i-FAStTRAC 201 - Session #6: The Role of Email Marketing, Email Scripts, and Success Habits
Email Marketing is a Type of Outbound Marketing that can be a bit confusing for many practitioners - it all starts with a Proper Database, in fact Databases....
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Tue. 3/2
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1:00 PM
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i-FAStTRAC 101 Session #7 - Kevin Ahearn - Presentation Power: Phase 1 & 2 Marketing (Listing) Presentation
i-FAStTRAC 101 Session #7 - Kevin Ahearn - Presentation Power: Phase 1 & 2 Marketing (Listing) Presentation
Presentation Power. Marketing (Listing) Presentation: Phase I and Phase 2 Establishing rapport and taking control early-on in a Marketing...
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Wed. 3/3
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3:00 PM
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i-FAStTRAC 101 Session #8-Kevin Ahearn - Presentation Power: Phase 3 & 4 Marketing (Listing) Presentation
i-FAStTRAC 101 Session #8-Kevin Ahearn - Presentation Power: Phase 3 & 4 Marketing (Listing) Presentation
Part 1: Presentation Power Marketing (Listing) Presentation: Phase 3: Demonstration Phase. Part 1: Demonstrate & Educate Why should I l...
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Thu. 3/4
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1:00 PM
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i-FAStTRAC 101 Session #9 - Kevin Ahearn - Power Pricing: 'How To' Control The Pricing Strategy
i-FAStTRAC 101 Session #9 - Kevin Ahearn - Power Pricing: 'How To' Control The Pricing Strategy
Part 1: Power Pricing ‘How To’ Control The Pricing Strategy. The hallmark of a 'marketable' listing is list price! Controlling the pricing di...
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Tue. 3/16
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1:00 PM
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i-FAStTRAC 101 Session #10 - Kevin Ahearn - Objection Handling Power
i-FAStTRAC 101 Session #10 - Kevin Ahearn - Objection Handling Power
Objection Handling One thing you can count in selling are objections! In this session, Kevin interactively explores the 'realities' of objection handling; defines the distinction b...
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Wed. 3/17
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1:00 PM
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i-FAStTRAC 101 Session #11 - Kevin Ahearn - Closing Power
i-FAStTRAC 101 Session #11 - Kevin Ahearn - Closing Power
Closing Power. Professional Closing Techniques Why is it difficult for salespeople to 'close the sale?' Are 'trial' closes' and 'final closes' the same? Do I need to use both? In this session...
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Thu. 3/18
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1:00 PM
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i-FAStTRAC 101 Session #12 - Kevin Ahearn - Presenting The Offer And Negotiation Power
i-FAStTRAC 101 Session #12 - Kevin Ahearn - Presenting The Offer And Negotiation Power
Presenting the Offer and Negotiation Power. Experienced agents can count on one hand the number of times offers they have initiated on behalf of a client have bee...
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Sun. 4/4
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All day
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Easter
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Tue. 4/6
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1:00 PM
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iF201 - Session #7: Landing Pages for Lead Conversion and Local Markets
iF201 - Session #7: Landing Pages for Lead Conversion and Local Markets
What are Real Estate Landing Pages and how come everyone on the internet talks about them? The Mathematics of generating Leads in Real Estate is quite simple! Give people what t...
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Wed. 4/7
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1:00 PM
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iF201 - Session #8: Real Estate Blogging for Long Term SEO Visibility
iF201 - Session #8: Real Estate Blogging for Long Term SEO Visibility
Building a Real Estate Web Presence goes hand-in-hand with marketing your Listings! The concept of Blogging is the most fundamental and organic activity of Inbound Marketing; so w...
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Thu. 4/8
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1:00 PM
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iF201 - Session #9: Direct Response Marketing and Real Estate Internet Farming
iF201 - Session #9: Direct Response Marketing and Real Estate Internet Farming
Direct Response Marketing is the most effective way of connecting with potential Real Estate Sellers. What do Sellers want from the Internet? How do good Real Estate Agen...
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Tue. 4/20
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1:00 PM
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iF201 - Session #10: Social Media Postings for Lead Generation and Validation
iF201 - Session #10: Social Media Postings for Lead Generation and Validation
The term Social Media Posting is ever changing and some platforms are more important than others. Most Real Estate professionals are still focusing on selling or servicing...
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Wed. 4/21
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1:00 PM
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iF201 - Session #11: Real Estate Video Marketing and Narration Visualization
iF201 - Session #11: Real Estate Video Marketing and Narration Visualization
When internet visitors are given a series of Search Results in a Local Real Estate Web Page, they gravitate to a Video if one pops up? Why is that? Visitors are capable of ...
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Thu. 4/22
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1:00 PM
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iF201 - Session #12: Build your own Real Estate Lead Generation System
iF201 - Session #12: Build your own Real Estate Lead Generation System
The lifeblood of a Successful Real Estate Career is driven by two (2) important concepts: Prospecting and Lead Generation. Did you know that if you know how to create a Landing P...
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