Calendar


Mon. 5/27 All day Memorial Day Holiday!
Tue. 6/4 1:00 PM iF201 - Session #1: The Fundamentals of Internet Marketing in Real Estate iF201 - Session #1: The Fundamentals of Internet Marketing in Real Estate Traditional Marketing and Internet Marketing are not the same! It is this distinction between Outbound Marketing and internet based Inbound Marketing that defines our age. Th... more
Wed. 6/5 1:00 PM iF201 - Session #2: Web Crawlers, Indexing, and the Role of Search Marketing iF201 - Session #2: Web Crawlers, Indexing, and the Role of Search Marketing The language of the Internet is HTML and Search Engines utilize Web Spiders, to Crawl, Index, and Rank Content Pages and Websites; How do they work? How can Real Estate Age... more
Thu. 6/6 1:00 PM iF201 - Session #3: Internet Marketing Bio, Visibility, and Inbound Validation iF201 - Session #3: Internet Marketing Bio, Visibility, and Inbound Validation What is an Internet Marketing Bio and how do Real Estate Agents deploy one? Your Presence on the Internet needs to be multifaceted, scalable, multi-channeled, and Google-... more
Tue. 6/18 1:00 PM iF201 - Session #4: Real Estate Web Platforms, Tools, and Web Marketing iF201 - Session #4: Real Estate Web Platforms, Tools, and Web Marketing Real Estate Websites come in a variety of flavors and are not all geared to do the same thing; many Website Vendors offer excellent 'Hands-off' Websites; others focus on the 'Do... more
Wed. 6/19 1:00 PM iF201 - Session #5: Lead Management Systems and Successful Leads Conversion iF201 - Session #5: Lead Management Systems and Successful Leads Conversion There are various Lead Management Systems on the market; some are broker driven by Pay-per-Clicks and Google Adwords, others self-made and/or integrated within your website.... more
Thu. 6/20 1:00 PM iF201 - Session #6: The Role of Email Marketing, Email Scripts, and Success Habits iF201 - Session #6: The Role of Email Marketing, Email Scripts, and Success Habits Email Marketing is a Type of Outbound Marketing that can be a bit confusing for many practitioners - it all starts with a Proper Database, in fact Databases. Not all ... more
Thu. 7/4 All day July 4th Holiday!
Tue. 7/9 1:00 PM i-FAStTRAC 101 Session #7 - Kevin Ahearn - Presentation Power: Phase 1 & 2 Marketing (Listing) Presentation i-FAStTRAC 101 Session #7 - Kevin Ahearn - Presentation Power: Phase 1 & 2 Marketing (Listing) Presentation Presentation Power. Marketing (Listing) Presentation: Phase I and Phase 2 Establishing rapport and taking control early-on in a Marketing... more
Wed. 7/10 1:00 PM i-FAStTRAC 101 Session #8-Kevin Ahearn - Presentation Power: Phase 3 & 4 Marketing (Listing) Presentation i-FAStTRAC 101 Session #8-Kevin Ahearn - Presentation Power: Phase 3 & 4 Marketing (Listing) Presentation Part 1: Presentation Power Marketing (Listing) Presentation: Phase 3: Demonstration Phase. Part 1: Demonstrate & Educate Why should I l... more
Thu. 7/11 1:00 PM i-FAStTRAC 101 Session #9 - Kevin Ahearn - Power Pricing: 'How To' Control The Pricing Strategy i-FAStTRAC 101 Session #9 - Kevin Ahearn - Power Pricing: 'How To' Control The Pricing Strategy Part 1: Power Pricing ‘How To’ Control The Pricing Strategy. The hallmark of a 'marketable' listing is list price! Controlling the pricing di... more
Tue. 7/23 1:00 PM i-FAStTRAC 101 Session #10 - Kevin Ahearn - Objection Handling Power i-FAStTRAC 101 Session #10 - Kevin Ahearn - Objection Handling Power Objection Handling One thing you can count in selling are objections! In this session, Kevin interactively explores the 'realities' of objection handling; defines the distinction b... more
Wed. 7/24 1:00 PM i-FAStTRAC 101 Session #11 - Kevin Ahearn - Closing Power i-FAStTRAC 101 Session #11 - Kevin Ahearn - Closing Power Closing Power. Professional Closing Techniques Why is it difficult for salespeople to 'close the sale?' Are 'trial' closes' and 'final closes' the same? Do I need to use both? In this session... more
Thu. 7/25 1:00 PM i-FAStTRAC 101 Session #12 - Kevin Ahearn - Presenting The Offer And Negotiation Power i-FAStTRAC 101 Session #12 - Kevin Ahearn - Presenting The Offer And Negotiation Power Presenting the Offer and Negotiation Power. Experienced agents can count on one hand the number of times offers they have initiated on behalf of a client have bee... more
Tue. 8/6 1:00 PM iF201 - Session #7: Landing Pages for Lead Conversion and Local Markets iF201 - Session #7: Landing Pages for Lead Conversion and Local Markets What are Real Estate Landing Pages and how come everyone on the internet talks about them? The Mathematics of generating Leads in Real Estate is quite simple! Give people what t... more
Wed. 8/7 1:00 PM iF201 - Session #8: Real Estate Blogging for Long Term SEO Visibility iF201 - Session #8: Real Estate Blogging for Long Term SEO Visibility Building a Real Estate Web Presence goes hand-in-hand with marketing your Listings! The concept of Blogging is the most fundamental and organic activity of Inbound Marketing; so w... more
Thu. 8/8 1:00 PM iF201 - Session #9: Direct Response Marketing and Real Estate Internet Farming iF201 - Session #9: Direct Response Marketing and Real Estate Internet Farming Direct Response Marketing is the most effective way of connecting with potential Real Estate Sellers. What do Sellers want from the Internet? How do good Real Estate Agen... more
Tue. 8/20 1:00 PM iF201 - Session #10: Social Media Postings for Lead Generation and Validation iF201 - Session #10: Social Media Postings for Lead Generation and Validation The term Social Media Posting is ever changing and some platforms are more important than others. Most Real Estate professionals are still focusing on selling or servicing... more
Wed. 8/21 1:00 PM iF201 - Session #11: Real Estate Video Marketing and Narration Visualization iF201 - Session #11: Real Estate Video Marketing and Narration Visualization When internet visitors are given a series of Search Results in a Local Real Estate Web Page, they gravitate to a Video if one pops up? Why is that? Visitors are capable of ... more
Thu. 8/22 1:00 PM iF201 - Session #12: Build your own Real Estate Lead Generation System iF201 - Session #12: Build your own Real Estate Lead Generation System The lifeblood of a Successful Real Estate Career is driven by two (2) important concepts: Prospecting and Lead Generation. Did you know that if you know how to create a Landing P... more
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