i-FAStTRAC 101 Session #3 Kevin Ahearn - Prioritized/Proactive Prospecting
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Live/Interactive Training System in your Real Estate Office
posted by Emma Ahearn
Part 1:i-FAStTRAC 101 Session #3 Kevin Ahearn - Prioritized/Proactive Prospecting
Part 1: Prioritized/Proactive Prospecting: 'Daily Prospecting Funnel‘; Warm Canvassing; Script BuildingThe single most important activity an agent can undertake is prioritized/proactive prospecting and lead generation! Yet most agents fail to do so consistently! In this session, Kevin interactively explores the reasons agents tend to be more reactive than proactive when it comes to prospecting. He also introduces and explains (with ‘how to' video support) the relevance of the Daily Prospecting Funnel to agents at different levels of production. He then shows participants how easy it is to build personalized prospecting scripts that work.
Part 2: Prioritized/Proactive Prospecting: ‘Integrated’ Open Houses and Target Marketing/FarmingIn this day and age, agents need to learn the importance of 'integrating' traditional 'outbound' marketing techniques with non-traditional 'inbound' marketing strategies. Participants will be introduced to a step-by-step strategy for promoting, hosting and following-up 'Integrated' Open Houses. Agricultural 'farming' is in concert with the Laws of Nature - i.e. 'It takes time'! The same can be said for 'farming' in real estate! In this session, Kevin introduces proven strategies and techniques for significantly shortening the developmental time of a geographic farm; introduces and develops the concept (and benefits) of 'Integrated' Farming; provides a detailed checklist, parameters and guidelines for development of a geographic farm.